Project
Brand: Mehers Atelier
Client: Mehers Atelier
Year: 2025
Industry: Clothing Brand
Location: Karachi, PK
Deliverables
Brand Positioning
Visual Identity
UX/UI Design
Packaging Design
Development
Link: mehersatelier.com
The Mehers Atelier logo is inspired by the first letter (M) from Mehers. Multiple copies of the letter are repeated and rotated four times to form a balanced circular mark, symbolizing unity, continuity, and timeless elegance. A serif type style is used to add a sense of luxury while keeping the overall look modern and refined.
Mehers Atelier is a modern luxury fashion brand built on simplicity, elegance, and timeless style. The brand reflects a refined aesthetic where every detail feels intentional, clean, and premium.
The primary color palette, Mulberry Purple, Camel, and Raisin Black, reinforces a rich, elegant, and premium feel. Typography is kept clean and sophisticated, with Yadon Bold used for headlines to create a strong, luxurious presence, and Alata used for body text for clarity and modern readability.
